Deb, with more listings coming up, this is a good time to give your social media some attention, without it becoming another job to squeeze in. Here are a few ideas to talk through, a direction that feels like you and fits how you work.
We'd love visitors to get a feel for both the properties you represent and what it's like to work with you.
Sharing your understanding of lifestyle property through your own experiences and observations.
We do not need to give all of these equal attention straight away. The starting point should be what would be most useful to you as things get busier.
Premium and polished, but still warm and approachable. Beautiful imagery, thoughtful captions, and enough of your personality to recognise the person behind the posts.
The homes do most of the visual talking, while the words sound like you chatting with a buyer or seller, not a brochure.
A personal observation, a detail you love about a home, or a genuine thank you to a client all have a place.
Rather than posting once and returning only when it sells, each listing moves through a short sequence, giving people a reason to look again along the way.
| Campaign stage | What we could share | Purpose |
|---|---|---|
| Stage 1 Coming soon |
A preview, a few selected images or a small glimpse, timing permitting. | Introduce the property ahead of launch. |
| Stage 2 New listing live |
A strong introduction with professional photography, a carousel or video, depending on what's available. | Show what makes it worth exploring. |
| Stage 3 A closer look |
One feature explored through the lifestyle it offers, not another list of specs. | Help people picture how they'd use the space. |
| Stage 4 Open homes |
Clear viewing details and timely reminders, with Stories for routine updates. | Make it easy to plan a visit. |
| Stage 5 Sold |
An approved result, with a little of the story where appropriate. | Acknowledge the sale and the people involved. |
| Stage 6 Client testimonial |
Genuine feedback, shared with permission. | Let clients describe it in their own words. |
A shorter campaign may only need a few of these, a bigger one more. We'll shape it around the property and everything else you're sharing. Your input could be as simple as what you noticed on your first walkthrough.
Room for the things that make your approach your own. Nothing frequent or elaborate, just a few well-chosen stories between property updates.
Your equestrian background gives us a natural angle, ideas like “What I look at beyond the house” or “Buying with horses in mind”, shaped around your own knowledge and experience.
Your pony club sponsorship is a low-key way to share your local connection, a post on what it means to you, or photos from an event. No property message needed.
Doesn't need to start with a photo of you. A relaxed portrait and a post on what you look for in a client, or how your equestrian background connects to your work. A short chat or voice note gives us enough to write it.
Alongside a testimonial, a little context on what mattered to that client, shared with their permission. For repeat clients, maybe the story of helping them move again. Relationship first, not another sales post.
The process we would suggest is straightforward.
Before a listing launches, we'll gather the details, photos or video, dates, and anything you want highlighted. A few practical things to agree on together.
The ideas above are starting points. We'll use this space to record what feels right and what to try first.